Global Management Team


James Blake

CEO & Founder

James brings 20 years’ experience to the table in technology sales and is passionate and driven about Hello Soda expanding and exceeding exceptions. James' background includes working with fraud prevention, identification and risk; seeing big data being collected but not being utilised, and so Hello Soda was founded in 2013 to solve all of the frustrations that James saw companies deal with throughout his career. He is a father-of-two and an obsessive Everton fan; he even actively avoids using the colour red at home. If there is any new technology on the market, you can be sure that James will have all of the latest gadgets.

Rhian Hughes

Chief Operating Officer

Rhian focuses on the commercial strategy and corporate management of the group with emphasis on our continuing global expansion.  A corporate lawyer by trade and adding ex-military officer and weapons instructor to her background, Rhian is highly experienced in plate spinning and cracking a three-line whip. Of course, being a lawyer, Rhian pretends to play golf, and has a shiny set of clubs to prove it.

Symeon Breen

Chief Technical Officer

Symeon looks after the technical strategy of Hello Soda including engineering, infrastructure and data science. Over the past ten years Symeon has been a key member of the Manchester's tech start-up community leading several tech companies to success. His background is in high-availability high-transaction systems for global players in the hospitality and travel sectors. Out of work Symeon continues with Tech and loves to tinker with a range of gadgets, watching and playing tennis and, of course, good beer and wine.