Global Management Team

James Blake from Hello Soda
James Blake
CEO/Founder

James brings 20 years’ experience to the table in technology sales and is passionate and driven about Hello Soda expanding and exceeding exceptions.

James’ background includes working with fraud prevention, identification and risk; seeing big data being collected but not being utilised, and so Hello Soda was founded in 2013 to solve all of the frustrations that James saw companies deal with throughout his career. He is a father-of-two and an obsessive Everton fan; he even actively avoids using the colour red at home. If there is any new technology on the market, you can be sure that James will have all of the latest gadgets.

Rhian Hughes from Hello Soda
Rhian Hughes
Chief Operating Officer

Rhian focuses on the commercial strategy and corporate management of the group with emphasis on our continuing global expansion.

A corporate lawyer by trade and adding ex-military officer and weapons instructor to her background, Rhian is highly experienced in plate spinning and cracking a three-line whip. Of course, being a lawyer, Rhian pretends to play golf, and has a shiny set of clubs to prove it.

Symeon Breen from Hello Soda
Symeon Breen
Chief Technical Officer

Symeon looks after the technical strategy of Hello Soda including engineering, infrastructure and data science.

Over the past ten years Symeon has been a key member of the Manchester’s tech start-up community leading several tech companies to success. His background is in high-availability high-transaction systems for global players in the hospitality and travel sectors. Out of work Symeon continues with Tech and loves to tinker with a range of gadgets, watching and playing tennis and, of course, good beer and wine.

Hello Soda - Global Management Team
Scott Winstanley
Head of Global Marketing

Scott looks after the global marketing strategy for Hello Soda.

Scott began his career as a designer for big corporate brands, soon moving into web development where his passion for data, analysis and the broader marketing mix comes from. Having over 12 years’ experience working with a wide variety of B2B and B2C brands on a number of different marketing projects, Scott now heads up the global marketing for Hello Soda.

Leanne Fitzpatrick from Hello Soda
Leanne Fitzpatrick
Head of Data

Leanne heads up the data analytics and data science teams at Hello Soda.

Leanne is Head of Data at Hello Soda. Seeks to find cutting edge insights from complex and unstructured data. Leanne is passionate about making data concepts simple to understand, and in her spare time loves enjoying great food and music, is a keen swing dancer and American Football fan.

Thom Wood from Hello Soda
Thom Wood
Head of Customer Onboarding

Thom looks after our clients at Hello Soda, assisting them with onboarding, any questions they may have, and more.

Thom heads up the Client Delivery team at Hello Soda including product delivery, implementation, integration and consultancy. His background is in project management and software training, having delivered a range of solutions to the global automative industry over the past ten years. Out of work Thom enjoys travel, trains, running, cooking, eating and history.

Simon Edmunds from Hello Soda
Simon Edmunds
Head of Sales

Simon looks after the sales and commercial side of Hello Soda, heading up our team of Business Development Directors.

Simon is responsible for driving business growth through developing and executing sales structure, sales operations, sales strategy and ultimately revenue growth in the UK and International markets. As an avid Everton fan, you can find Simon spending his weekends watching football.