Discovery Interests is an advanced audience segmentation and analysis tool which creates in-depth interest reports of any Twitter audience to enable you to tailor advertisements based on more than just demographic data.
Segment audiences and create hyper-targeted ads based on:
Boost reach, reduce cost-per-action, and increase conversion rate for social ads, with Discovery Interests.
Where better to look for potential new customers than your competitors' audience? Discovery Interests allows you to take any Twitter audience (such as your own followers, a competitor's followers, or a look-a-like audience etc.), conduct in-depth analysis providing visibility into:
Discovery Interests identifies which consumers are most likely to become customers so that you can target audiences with the maximum likelihood to convert.
Boost engagement levels by identifying the interests breakdown of your audience (for example, what percentage of your audience follow Manchester United Football Club vs. Everton Football Club? or Beyonce vs. Ed Sheeran?) These key insights can drastically increase engagement levels by offering more of your audience topics (general interest, offers, competitions, blogs etc.) that they share an interest in.