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Paysafe offers consumers the easiest way to discover events, find the best tickets and track their local or favourite venues.

Launched in September 2015 with the backing of Ministry of Sound, TickX aims to become the global destination for events and experiences. They bring together 75+ ticket sellers so you can discover all the events and compare ticket prices in a single place.

Challenge

As a specialist payment provider which operates in over a 100 countries globally, Paysafe became increasingly frustrated with the standard verification process.

As a market leader, the team understood that traditional ‘Know Your Customer’ (KYC) methods did not support a global customer base, which was a challenge for Paysafe.

Paysafe approached Hello Soda to explore how the ‘PROFILE ID’ solution could 1) help with the challenge of an inconsistent onboarding process worldwide 2) to mitigate the risk of impersonation fraud and 3) to improve pass rates.

Identity Authentication for Paysafe
Identity Authentication for Paysafe

Solution

Hello Soda partnered with Paysafe to integrate an automated solution that minimised manual checks at the same time as ensuring a consistent user experience globally through a single integration.

The team at Hello Soda implemented PROFILE ID which perfectly met the needs of Paysafe and ensured AML and KYC compliance. Through its powerful and advanced social and digital footprint connections, further benefits included;

  • A global data source
  • Consistent verification for every user
  • Two click process solution
  • Uplift in customer pass rates
“Hello Soda and their AML/KYC solution PROFILE ID have enabled us to onboard many more customers worldwide, whilst mitigating the risk of impersonation fraud. PROFILE ID provides us with a global solution that helps us verify the identity of our customers and their location without the constraints of traditional country-centric ID check providers. The match rates we are seeing are excellent and consistent around the globe. This innovative solution fits seamlessly with our offering to enhance our customer journey and streamline the ID verification process for frictionless customer on-boarding. Since implementing PROFILE ID we have seen an increase in our customer acquisition rates along with reduced impersonation fraud, which is both integral to our business model and extremely important to our customers.”
Jonathan Wilson – Vice President Risk Management
Paysafe Group