“We use Hello Soda to truly verify that a customer is a real human being.  Hello Soda provides a quick and easy way to verify identity without MoneyLion having to make time consuming phone calls or by spending money to go to national databases.”

— Dee Choubey, CEO, MoneyLion.

MoneyLion are dedicated to responsible lending. They needed a solution that would offer greater insight into their customers’ spending patterns, affordability, and intent to pay.

Our underwriting technology interprets unstructured data from a consumer’s digital footprint and turns this element of Big Data into Smart Data (i.e. meaningful information) to speed up the decision making process and identify fraudulent activity. From the insight gained through data mining to the more challenging psycholinguistic analysis of natural language, PROFILE can detect character or personality traits. Having access to such deep-grain insight enables MoneyLion to make more informed lending decisions, and allows them to connect with would-be-borrowers in a much more meaningful manner.


Through using Hello Soda’s unique software, MoneyLion have been able to:

  • Improve efficiency of ID verification
  • Save time and money spent verifying through phone calls and databases
  • Establish more personal relationships with clients
  • Identify and reduce fraudulent activity


Author Lana Yaffe