CreditAngel

“We are impressed with how much insight Hello Soda software provides. Using PROFILE has enabled us to interact better with our customers through personalising the loan application process and empowering consumers to better understand traditional and alternative credit scoring.”

— Tim Kirby, Group Sales Director, CreditAngel.

CreditAngel is a membership service which provides consumers with access to their credit score and credit report. They offer customers access to a variety of consumer credit offers, as well as other ways to borrow such as credit cards and other types of loans, and gives them the highest likelihood of being accepted for these. Once a member, customers can see their report at any time they like and this is updated regularly, with alerts delivered any time information on their credit report changes.

Objectives

CreditAngel’s ultimate goal is to empower consumers to make informed credit decisions and personalise the process of credit/loan applications. A priority of CreditAngel’s is to find a way to offer customers access to loans based on more than just traditional credit data.

Results

By using Hello Soda’s unique software, CreditAngel have seen:

  • Increased customer retention
  • Improved interaction with customers

 

Author Lana Yaffe