The future of retail with Hello Soda

The Future of Retail: Our Round Up

It’s been a few weeks since we held our panel discussion around The Future of Retail. We had an incredible line up of panelists, including Hannah Anderson, Director of Social & Creative at Media Chain and Founder of The Pud Store, Frances Bishop. A huge thank you to all eight panelists for joining us and making the event as fantastic as it was!

Here’s what we took away from the event.

The Future of Retail Marketing

The Future of Retail Marketing

In this day and age generalised blanket messaging results in low engagement and click-throughs, gone are the days of competing with price reductions and seasonal, overly generalised coupons and offers. It is now simply expected by customers that promotional tactics such as email marketing are not only relevant, but personalised.

Marketing Personalisation - Retail

Give your consumers a taste of what they want

Have you ever wanted to know when your customers dine out, what cuisines they like, or who they’re likely to go out with?

All of this data is like a goldmine waiting to be discovered in their digital footprint. Below I am going to discuss a few ways you can leverage this data to adapt your customer communications for optimised timing and content to maximise your marketing ROI.

Marketing Personalisation for Retail & Travel

How to increase re-purchase rates with interest-based audience segmentation

Imagine being able to discover all of your customers’ likes and interests. Not only that but what brands they are talking about, what celebrities they discuss, and even how they feel about certain topics or companies, all by inputting just one unique identifier.

Here’s how to increase re-purchase rates with interest-based audience segmentation.

How to leverage big data to improve customer experience

Enticing new customers and understanding existing ones in order to encourage brand loyalty is essential in every sector, and has arguably never been more important than it is today. Consumers are saturated with marketing when it comes to products and services of all types, and the financial services industry is no different.

Fintech start-ups have been appearing at an increasingly rapid rate, leaving consumers with plenty of options for lending, insurance, banking, and much more – rather than having to rely on the handful of traditional players.

Is digital marketing trapped in limbo?

Imagine if a customer walked into your store – let’s say a large department store – and you immediately knew that they were graduating in 3 weeks, they like American football (specifically the Longhorns), and that they go out with friends a lot.

Armed with this knowledge, you could then guide the shopper through the store predicting what they might be interested in looking at, and therefore creating a more efficient and overall better experience for them, while increasing ROI for your business.

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