Is It Time to Refresh Your Customer Personas?

Technological innovation is changing the way we live our daily lives, transforming the digital landscape at an exponential rate. While it, and the wider world continues to evolve, consumer needs and intent evolve in sync.

Companies regularly evolve and update their services and product offering to keep up with the times, but how often do they refresh their customer personas?


How to Target Your Key Audience

Given the current economic state and the amount of competition businesses face, having a well-defined target audience is more important than ever; no one can afford to target everyone. 

Small businesses can effectively compete with large companies by targeting their niche market. But, how do you define the people most likely to buy your products or services?

Hello Soda - TECHTalks

TECHTalks – Video FAQ’ series

In our series of TECHTalks with Hello Soda’s Chief Technical Officer, Symeon Breen, we addressed some of the most common technical questions that we are asked as a global FinTech business.

In this blog we discuss the different questions that we are frequently asked as a business and Symeon gives us some of the key answers we were looking for.

Facial Recognition vs Facial Authentication

Facial Recognition vs Facial Authentication

Facial recognition and facial authentication both provide businesses with a way of identity verification for their customers, but there seems to be a lot of confusion around the differences between the two methods.

So what is the difference between facial recognition and facial authentication, and how can businesses benefits?

6AMLD What You Need To Know

Understanding 6AMLD and the risk to your business

The EU 5th Anti-Money Laundering Directive (5AMLD) came into place in January 2020. By December 2020 the next iteration is to be implemented, the 6th Anti-Money Laundering Directive (6AMLD) introduces even more changes, and regulations that businesses have to comply with. 

Regulators and governments are regularly looking for ways to protect customers, whilst tackling fraud, money laundering and cybercrimes that, unfortunately, are just some of the risks customers could face when using online services.

Understanding what LCCP means for gaming operators

Understanding what the LCCP means for gaming operators

The UK Gambling Commission is constantly reviewing and updating the LCCP regulations for operators – but are your identity verification processes up-to-date?  

Huge changes to the LCCP first took place in May 2019 (you can read about them here) to ensure safe and responsible gambling throughout the industry, and since then the UKGC have been keeping a close eye on how they can keep operators verifying their customers’ identities accurately and efficiently to comply with the rules.

Digital Identity Verification - Financial Inclusion

How digital identity verification will improve financial inclusion

It’s believed there are over 1 billion individuals (World Bank) around the world who don’t have official identification and 1.7 billion people who are considered financially excluded.

The global pandemic has resulted in an increasing demand for digital identity verification solutions to ensure inclusion for all, even those with limited or no identification.

How lenders can automate customer onboarding

How lenders can automate consumer onboarding

In recent years, digital onboarding methods have enabled online lenders to grow rapidly. Traditional lenders, such as banks, have been unable to keep up with the streamlined consumer experience offered by their online counterparts.

Implementing a digital-first approach for onboarding consumers when applying for online lending services has contributed to a huge rise in consumer loan growth.

Future of marketing & how to make your brand stand out

The future of marketing and how to make your brand stand out

Imagine being part of a generation who grew up with the ability to get anything they wanted from the touch of a button. Now imagine those same experiences applying to everyone, how can you market to them whilst understanding their needs?

When considering the future of your marketing methods, it is important to not only consider current spenders but future spenders as well. Imagine knowing when they’re likely to spend too.

Why EmailValidate is key to preventing fraud online

Why email validation is the key to preventing fraud online

Fraud prevention is one of the most important areas for a business, however, this can be challenging if the right solutions are not in place.

Having the right KYC solutions in place, working seamlessly together can deliver many advantages for a business. With all our KYC, AML and fraud prevention products working seamlessly together through our technology platform is one of the many reasons clients choose Hello Soda.

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