Meet: Our Head of Marketing

Tell us a bit about your background

I have always had an interest in branding and design, having started out my career as a designer for JJB Sports. I soon moved into web development which is when I started to harness a passion for data, analysis and the broader marketing mix. I have worked with a wide rang of B2B and B2C brands, from Aston Martin to Nike through to V Festival and Peel Group.

4 reasons why Alternative Data is The Key to Global Success

4 Reasons Why Alternative Data is The Key to Global Success

Ensuring a secure and reliable identity verification has always been a top priority for businesses, however as digital advancements occur, consumers become more and more demanding of convenient processes.

With an abundance of digital data available for business intelligence, is there really any reason to rely so heavily on traditional paper sources anymore?

The Future of Retail Marketing

The Future of Retail Marketing

In this day and age generalised blanket messaging results in low engagement and click-throughs, gone are the days of competing with price reductions and seasonal, overly generalised coupons and offers. It is now simply expected by customers that promotional tactics such as email marketing are not only relevant, but personalised.

Top tips to prevent under age purchases

A Guide to SXSW: Comfy Shoes, Carbs & Caffeine

So my time in Austin for SXSW with Hello Soda is over and despite the overwhelming need to sleep for three days straight, it has been incredible.

For us techies, it all kicked off on Thursday 8th March and continued non-stop until, well, now. While the trade show ran from Sunday through to Wednesday, the Friday and Saturday before presented many opportunities not to be missed (a highlight for me being the Startup Crawl, brimming with innovative new businesses and likeminded attendees… not to mention the free drinks…)

Hello Soda nominated for the GBEA Awards

James Blake is shortlisted for two Entrepreneur of the Year Awards!

We’re excited to announce that our CEO, James Blake, has been shortlisted not just for one – but two – Entrepreneur of the Year Awards.

James has been nominated for the Great British Entrepreneur of the Year award in the category of Innovation Entrepreneur of the Year, as well as the UK Digital Entrepreneur Awards in the Digital Entrepreneur of the Year category.

Meet: Our Head of Sales

Soda’s new starters and quarterly round up

The Pizza-eater of the quarter is… our new Business Development Director Phil!

Hello Soda’s sales team is expanding! After more than doubling in size in the past year, and opening an international office in Austin, Texas, we are excited to continue our rapid growth with 3 new additions to our sales team.

Office building

Why we are calling Austin our US home

Last week, we joined our US team in Austin and, following a successful official launch of our office located in Industrious on West 5th street, we now truly feel at home there.

As well as the fantastic weather (as opposed to Manchester’s currently freezing temperatures), we really loved the community spirit and the nurturing of creativity we came across in the city.

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