Hello Soda exhibit at ICE London

Innovation & Regulation: This year’s ICE round-up

Living up to its international reputation, the hugely global gaming industry was represented by exhibitors from 62 nations and attendees from all over the world, with continental Europe perhaps the largest market in attendance at this year’s ICE.

The tone of innovation was clear throughout the show as well as the increasing role of regulation. There was emphasis on solutions that can effectively adhere to regulations but are advanced enough to keep up with consumer demands for convenience and personalised experiences.

Bet on Brazil leverages power of big data with Hello Soda

Bet On Brazil leverages power of big data with Hello Soda

Sport Nation, formerly known as Bet on Brazil, an online betting subsidiary of Argyll Entertainment, is gaining real-time insights into its customers’ behaviours and personal preferences via Hello Soda.

Hello Soda’s unique big data and multilingual analytics solution, PROFILE, enables Sport Nation to leverage the power of big data by harnessing its customers’ online footprints.

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