LCCP - 3 changes we expect to see

Have you exceeded your annual volume checks already?

The changes to the LCCP from the UK Gambling Commission take effect on 7th May – but are you already exceeding your usage for verification checks with your verification provider?

As mentioned previously (here), there are a number of changes that operators need to be complying to. Ultimately, the result of these changes will see operators needing to verify and authenticate a higher volume of consumers before they are able to use their services.

Operators are going to be seeing higher volumes, meaning higher costs – but what about when operators inevitably exceed their current verification check limits with current providers?

Hello Soda - Gaming & Betting

Reducing the risk of underage gambling: filling the gaps with data

Did you know how easy it is for underage people to gamble? A recent article reported that a 13-year-old boy spent £80,000 through posing as his father online using his business credit cards.

He quickly became addicted to sports gambling, staking as much as £3,000 each time, stating that he was unaware that gambling could be as addictive as drugs and just perceived it as a fun way of potentially making money.

‘It was just far too easy. I just had to put in dad’s name, address, date of birth and card details and checked a box saying I was 18 – it took literally seconds to register and start gambling.’

Increased access and convenience means that the online gambling industry is booming. Consumers can bet during live events, and the availability of WiFi means that they can keep up with the stakes wherever they are. While gambling can be ‘fun’, it is vital that adequate checks are in place to protect consumers – particularly those who are underage or vulnerable.

A recent report from the Gambling Commission highlights age verification as a priority policy action to address, and with increased traffic via digital channels, it is critical that the verification solutions implemented can effectively cope with this.

The Young People and Gambling 2017 research study found that 3% of 11 – 16-year-olds had gambled online, and new government figures reveal that 25,000 children within this age range are addicted to gambling. These shocking figures demonstrate a failure to adequately verify the age of customers by gambling companies.

Verifying age and identity can be effectively done online through various measures including document scanning, facial recognition, and digital footprint verification. With the array of solutions available, the intention is to amend policies to require age verification to be completed on all consumers before they can deposit money and gamble.

Using a multi-pronged approach that combines these methods can provide a 360-degree view of your customer, acting as a robust way to verify their identity and age. While the traditional method of document verification – which usually involves scanning a passport or driving license – can verify the age of the individual, it does not provide evidence that the document belongs to that user. Combining this method with facial recognition or digital footprint verification corroborates that the user is the owner of the document as well as providing additional age and identity verification for a secure and efficient process.

To discuss how you can improve your existing verification processes to ensure that you comply with age regulations, get in touch with one of our experts today.

Bet on Brazil leverages power of big data with Hello Soda

Bet On Brazil leverages power of big data with Hello Soda

Sport Nation, formerly known as Bet on Brazil, an online betting subsidiary of Argyll Entertainment, is gaining real-time insights into its customers’ behaviours and personal preferences via Hello Soda.

Hello Soda’s unique big data and multilingual analytics solution, PROFILE, enables Sport Nation to leverage the power of big data by harnessing its customers’ online footprints.

This analytics engine helps to verify identity, reduce the likelihood of fraud, speed up registration processes, personalise communications with customers and produce tailored offers.

James Blake, CEO at Hello Soda, said: “The gaming sector is becoming increasingly competitive. This means that encouraging brand loyalty and attracting new customers is more important than ever. Personalised offers, along with an effective and streamlined ID verification and registration process, will play a crucial role in the long-term success of the modern gaming site.

“By taking advantage of big data and text analytics, Sport Nation has adopted a forward-thinking approach to business, enabling it to build better relationships with existing customers and increasing its chances of attracting new ones.

Dan Marks, CFO at Argyll Entertainment, said: “We are committed to ensuring that our customers receive a gaming experience tailored to them as individuals. Incorporating new, digital innovation into Bet On Brazil’s processes is enabling us to stay ahead in a competitive market and ensure that our customers are receiving the most user-friendly and efficient personalised experience.

Read the full piece here

Big Data in the Gaming Market

Big data verification in the gaming market

The gambling industry is estimated to be worth 50.7 billion US dollars as of 2017. Identity checks are a vital element of any gambling registration process, but relying on current, outdated data sources can lead to you missing out on potential users and millions in revenue. Is big data identity verification the future?

There are consumers who will (and do) visit your website or your app, go through registration, and then drop off due to an inconvenient and drawn-out signup process such as requesting copies of driving licenses. Even losing 10% of potential players because of this can radically harm your revenue, something which is avoidable by implementing the right tools to optimise registration processes.

Smart phone penetration is predicted to reach 70% by 2020, and, by 2018, the mobile gambling industry is expected to be worth $100bn. The mobility that these devices provide to customers, and the rise of publicly available Wi-Fi, enables them to play anywhere, resulting in an increase in user demands for convenience and efficiency, with quick verification processes being a particularly vital part of the user experience for time-dependent bets or offers.

Technology is sufficiently advanced to no longer have to rely on traditional data sources alone. Digital data is expected to reach 180 Zettabytes by 2025 (up from 4.4 in 2013) and but, at present, less than 0.5% is ever analysed and used.

With 2.5 Exabytes (or 2.5 billion gigabytes) of digital data is produced every single day, why continue to rely on outdated data sources alone when there are solutions available that leverage this digital data to enable quicker, more user-friendly verification processes?

Big data analytics software can be utilised to verify identity and detect fraud to ensure that safe and genuine customers are seamlessly and quickly authenticated. Our solution PROFILE provides an efficient and modern form of ID verification by harnessing a customer’s existing digital footprint to drastically improve the user experience. Following consent from the user, in simple terms PROFILE assesses both the quality and quantity of data available about an individual, ensuring it is consistent, meaningful and real. This use of big data can determine whether an individual is who they claim to be, in real-time, without affecting the experience of the gamer.

With PROFILE, you will supplement traditional data with the user’s digital footprint to enhance existing verification processes. PROFILE will be just as accurate and work just as well regardless of where in the world the player is.

PROFILE is revolutionising the way that the gaming industry verifies identity. With clients already seeing 63% uplifts in ID verification on thin-files versus traditional processes, PROFILE will drastically improve your odds of success in a crowded and competitive market.