4 reasons why Alternative Data is The Key to Global Success

4 Reasons Why Alternative Data is The Key to Global Success

Ensuring a secure and reliable identity verification has always been a top priority for businesses, however as digital advancements occur, consumers become more and more demanding of convenient processes.

With an abundance of digital data available for business intelligence, is there really any reason to rely so heavily on traditional paper sources anymore?

Hello Soda attend Data Leaders in the North

Data Leaders of the North – Round Up

Chaired by our very own Head of Data, Leanne Fitzpatrick, the Data Leaders of The North event took place in Leeds this week and was attended by a wide range of data experts.

Experts from a variety of sectors and organisations attended, including the likes of: Shop Direct, Data City, KPMG, PwC, Asda, Researchbods, SEAMS (Arcadis), Microlise, Mediacom, Hermes, Provident Financial, Eliza Sixty Four, Contino, Peak Indicators, Oakland Data and Analytics and The Hut Group.

Big Data Experts

Our 2017 big data predictions

This has been the year that big data has become, if possible, even bigger. A survey by Gartner found that 48% of companies invested in big data in 2016, and nearly three quarters of those surveyed have already invested, or plan to invest.

And this trend looks set to continue. Decisions are being driven by data in many different sectors, from marketing and pharmaceutical companies to third-sector organisations.

How lenders can automate customer onboarding

What is Bayesian Belief? A Dummies Guide

Bayesian Belief Networks are networks of connected variables that generate predictions based on assumptions. These are generally used when there is a lack of data available.

Let’s say we are determining the likelihood of a person owning a Michael Kors handbag and the average UK person has a likelihood of 20% of owning one. If we know some additional pieces of information, we can update our model based on this. We can then use this to determine the specific probability of owning a Michael Kors handbag using the information we currently know.

DON’T MISS OUT!
Subscribe to our monthly newsletter
Be the first to get latest updates, news, tips & guides
straight to your email inbox.
close-link