Just how much time do we spend online? Rather a lot, it would seem. According to We Are Social’s latest study, the world’s internet users will cumulatively spend a mind-boggling 1.25 billion years online in 2020.
All businesses are looking to acquire new customers, but their competitors are too. A poor onboarding process can frustrate new customers which can result in greater volumes of abandonment. This means a business will increase it’s acquisition costs and worst still it will create a poor brand experience which in some cases can cost a business more.