As our first event in our second ‘home town’ Austin, SXSW 2017 was – in a word – incredible. The trade show was like a glimpse into the future, the city was like walking through a different film set around each corner, there was a continuous soundtrack to each day thanks to the hundreds of artists and bands, and the nightlife was non-stop. Let’s break it down…

The SXSW 2017 Trade Show

The SXSW 2017 Trade Show was the most diverse exhibition event we have experienced at Hello Soda. With running themes being AI, VR and robotics, there was no shortage of interesting and engaging innovations to experience (yes that is an actual robot dancing to Brazilian music!)

Situated in the International Pavilion opposite the Great Britain and Northern Ireland and Manchester stands, we were proud to represent the United Kingdom (particularly the Northern Powerhouse) as an international, fast-growing tech business. Here’s a picture of our Head of Analytics, Consultancy and Solutions Leanne testing out their VR headsets…Innovation IS Great!

Sticking to the buzz around AI at the trade show, we offered an Anki Cozmo (a little robot powered by advanced artificial intelligence technology) as a prize for our draw. Congratulations to our winner Tom Edwards from Epsilon!


So where did Hello Soda fit into all of this?

Businesses from around the world flocked to the trade show to discover new technologies to help with the problems they are facing in the digital age. Luckily Hello Soda offer solutions to a lot of these challenges and, in particular, the wide range of advanced techniques we utilise in our software solutions including Natural Language Processing, Psycholinguistics and Bayesian Belief Networks seemed to be on the top of most peoples’ lists to find out more about in order to improve their business processes.

If you would like to find out more about our software, its applications, or the techniques used to derive insight, get in touch or visit the website


The city during South By

Finally, one of the best aspects of being in Austin during the busiest time of year is that the entire city transforms into a work of art. From a pop-up Los Pollos Hermanos (the infamous fast-food joint from Breaking Bad) to guitars in the street, we saw it all.




Subscribe to our monthly newsletter
Be the first to get latest updates, news, tips & guides
straight to your email inbox.