Marketing Personalisation - Retail

Give your consumers a taste of what they want

Have you ever wanted to know when your customers dine out, what cuisines they like, or who they’re likely to go out with?

All of this data is like a goldmine waiting to be discovered in their digital footprint. Below I am going to discuss a few ways you can leverage this data to adapt your customer communications for optimised timing and content to maximise your marketing ROI.

Meet: Our Head of Sales

Soda’s new starters and quarterly round up

The Pizza-eater of the quarter is… our new Business Development Director Phil!

Hello Soda’s sales team is expanding! After more than doubling in size in the past year, and opening an international office in Austin, Texas, we are excited to continue our rapid growth with 3 new additions to our sales team.

Bet on Brazil leverages power of big data with Hello Soda

Bet On Brazil leverages power of big data with Hello Soda

Sport Nation, formerly known as Bet on Brazil, an online betting subsidiary of Argyll Entertainment, is gaining real-time insights into its customers’ behaviours and personal preferences via Hello Soda.

Hello Soda’s unique big data and multilingual analytics solution, PROFILE, enables Sport Nation to leverage the power of big data by harnessing its customers’ online footprints.

SMS SCA blog post image

Improve your lead decision-making with phone validation

When purchasing leads from ping trees or other lead generators, it is easy to waste money on poor quality or ‘dead’ leads- not only on the bids themselves but also on expensive traditional checks such as through the credit bureau.

Can phone validation for lead purchasing help? For every 10,000 leads you purchase, let’s say that on average 60% will convert into loans. That means that the money spent on purchasing and performing checks on 4000 leads is essentially wasted.

Hello Soda | UtilityConnect

SXSW, Dancing Robots & AI

As our first event in our second ‘home town’ Austin, SXSW 2017 was – in a word – incredible. The trade show was like a glimpse into the future, the city was like walking through a different film set around each corner, there was a continuous soundtrack to each day thanks to the hundreds of artists and bands, and the nightlife was non-stop. Let’s break it down…

The SXSW 2017 Trade Show was the most diverse exhibition event we have experienced at Hello Soda. With running themes being AI, VR and robotics, there was no shortage of interesting and engaging innovations to experience (yes that is an actual robot dancing to Brazilian music!)

Remote Onboarding and Regulations Globally

4 key insights to increase propensity to collect by 250%

Imagine being able to increase the probability of collecting by 250%. A great frustration in the collections industry is not being able to reach your consumers, not just that but not knowing which to contact first.

Perhaps this is due to the contact details you hold being out of date or incorrect, perhaps this is due to a lack of knowledge surrounding their affordability or perhaps you can just never catch them at the right time on the right day. Here we discuss how to increase collections success.

Top tips to prevent under age purchases

Will we see you at SXSW?

Almost 4 months after our official Austin office launch, Hello Soda is exhibiting at the SXSW trade show as its first official event as a US Incorporated business!

We will be at booth no. 1232 and our expert team still have a few remaining slots left for meetings so please email usa@hellosoda.com to secure on of the remaining demo slots or simply pop by the stand for a chat and a coffee.

Marketing Personalisation for Retail & Travel

How to increase re-purchase rates with interest-based audience segmentation

Imagine being able to discover all of your customers’ likes and interests. Not only that but what brands they are talking about, what celebrities they discuss, and even how they feel about certain topics or companies, all by inputting just one unique identifier.

Here’s how to increase re-purchase rates with interest-based audience segmentation.

London City Skyline

The travel data goldmine

Holidaymakers and travellers alike are leaving huge data trails in their wake. Whenever a destination is researched, a trip booked, a place visited or comments and reviews left online, insightful travel data is being created.

Travel companies have cottoned on to this and are now utilising big data to their advantage.

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