Team Talks - Paula Maidana

Our fantastic Business Development Director for LATAM works with clients in Latin America and Spain to provide identity verification KYC & AML solutions that work for them, in their respective countries.  

Based in England at Hello Soda HQ, Paula has taken the time to tell us a bit about herself, and share her bright positivity…

Please tell me about your background?

I am from Argentina, and I lived in Spain, USA and England. Having qualified as a lawyer in 2013, I started my career within the legal sector. After two years as a trainee lawyer overseas, and three years in a private practice law firm in England, I decided to venture into a more international orientated career, that allows me to travel more, and interact with people.

The technology sector caught my attention because of its impact in our everyday lives, and what it can do, and how it is consistently growing year after year, so I thought that mixing international business and technology was the right choice.

What made you want to work for Hello Soda?

The international nature of the company, the opportunity to travel often, to grow within the business and the services that we offer to our clients. 

For me, bringing results and contributing to the growth not just of Hello Soda, but of all the companies that we work with, is of great significance. If we have an impact in the growth of a company, ultimately we are also having an impact on creating more opportunities in territories, such as LATAM, so contributing to this is a great feeling!

What do you do here?

I head up the LATAM market. We identify and verify the identity of customers around the globe, to ensure that companies are in compliance with KYC/AML. My main focus is business growth. I do international business development, I make sure that we deliver the right services to our clients, I attend events, meetings, and I get to connect with many people and businesses. 

I also work closely with the marketing team to ensure that we deliver to our Spanish speaking clients, we have created a Spanish website recently, which is great!

What do you enjoy most?

I love meeting people and companies from all around the world. Getting to understand their needs, getting involved in their journey of growth and helping them achieve their goals is fabulous!

And travelling. Travelling is definitely a good business perk! 

If you had a superpower what would it be?

To transport myself anywhere in the world in seconds. To work during the day in the office in England, and then have dinner with my family in Argentina, and then spend weekends in any paradise beach in the world… That would be super!

…Anywhere in the world in seconds? Sounds like Profile iD… 😜

Can you tell us an interesting fact about yourself?

I am writing a novel about my life. I am a very passionate person, I have travelled a lot, I have learned a lot, I have some fun stories, so I decided to put my journey down onto paper. Every year I say I’ll stop there, but then something good happens that I want to add to the book and so it keeps growing! 

Sometimes I get shy of seeing my life on paper, and then I don’t touch the book for months, but then it goes on. I will have to be brave and publish it one day! Fortune favours the brave!!

Have you got any exciting plans in your role for the next 6 months or so?

I surely do!! I am going to visit my clients in LATAM very soon! I cannot wait! 

What’s your favourite thing about working in the Hello Soda office?

My favourite thing about working at Hello Soda, is that it is hard! I work with really talented people, I work in a fast paced environment of hard working intelligent individuals, which drives me to be better everyday. I think if I can handle Hello Soda, I can handle anything! It’s a great place to learn, to develop yourself, and to achieve more and more everyday. 

Have you heard the phrase ‘If you are the smartest person in the room, you are in the wrong room?’ Well, at Hello Soda I’m in the right room, and I love the challenge!

Gracias! Thank you very much, and we look forward to The Book of Paula! 

Paula Maidana
Business Development Director (International)

dd: +44 (0)161 987 7610
m: +44 (0)7990 066 637

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