Tell us a bit about your background
I have always had an interest in branding and design, having started out my career as a designer for JJB Sports. I soon moved into web development which is when I started to harness a passion for data, analysis and the broader marketing mix. I have worked with a wide rang of B2B and B2C brands, from Aston Martin to Nike through to V Festival and Peel Group.
What drew you to Hello Soda?
I’m hugely passionate about data which immediately made Hello Soda stand out to me as a company that was well aligned to my skillset. I’ve worked on national campaigns in the past but joining Hello Soda has created a platform for me to help shape a global business. I jumped at the opportunity to join this fast-paced and rapidly developing team.
Tell us a bit more about your role at Hello Soda
I head up the global marketing for Hello Soda. My role is really varied – I can be working with the US team one minute, planning a UK exhibition or working with the sales team to help maximise lead generation. I’m responsible for shaping the over-arching marketing strategy for Hello Soda – marketing our data driven solutions across the globe.
What’s your favourite thing about working at HS?
Apart from the variety of my day-to-day role, the drive of the business to succeed. We have a fantastic working environment and a huge amount of talent within the team. All in all it’s a great business to work for.
If you had a superpower, what would it be?
My little boys and I play superheroes all the time so I’d have to go with one of our favourite characters, Spiderman. So, strength, healing and spider-sense 🙂
Tell us some interesting facts about yourself
I love to snowboard so I’m always trying to get as many runs in as possible. I like to play golf and watch my beloved Liverpool FC. I hate coriander.
What’s your office song of choice?
Don’t judge this one… Bros – When Will I Be Famous