Responsible gambling measures have improved significantly in recent years. Gambling operators have played a massive part in improving player protection through increased awareness and better responsible gaming tools, but could they be doing more?
Search interest in online gambling hit an all-time high in the UK this year as people were confined to their homes, but when activity increases, so too does the risk of online fraud. Here, we explore how online gaming sites are being ‘gamed’ by fraudsters and what can be done about it.
The initial interactions a new customer has with your business set the tone for the entire relationship; the likelihood of a customer sticking with you (and recommending you to others) increases with the level of emphasis you put on creating an excellent onboarding process.
That’s why it’s important to make sure your onboarding process is robust, efficient and compliant and your customers can begin using your products as quickly as possible, with minimal drop-offs. Here, we explore some of the most common mistakes operators make when onboarding new gaming customers.
In the gaming industry, creating a smooth onboarding process which is both robust and efficient is no mean feat, especially with increasingly strict KYC & AML laws.
But, there are ways you can employ smarter methods of identity verification to win more ‘good’ customers and have them using your services as soon as possible…
The UK Gambling Commission has announced what they’re calling ‘strict new guidance’ for the way operators will have to handle VIP customer schemes moving forward. Provided that suppliers follow the new guidance, ‘there should be no irresponsible incentivisation of high-value customers in the future.’
The UK Gambling Commission is constantly reviewing and updating the LCCP regulations for operators – but are your identity verification processes up-to-date?
Huge changes to the LCCP first took place in May 2019 (you can read about them here) to ensure safe and responsible gambling throughout the industry, and since then the UKGC have been keeping a close eye on how they can keep operators verifying their customers’ identities accurately and efficiently to comply with the rules.
2020 was forecast to be a year of growth for many gaming operators, which now looks unlikely given the global impact of COVID-19.
However, there has been some positive uplift in the industry due to an increase in online players who are have been turning to online casino-style games in the wake of global ‘lockdown’ measures. Players are turning to games such as virtual slot machines and online bingo as a way to while away time at home.
In recent years, online gaming has become a booming industry – having held steady and even undergone growth in the face of overall market decline. In 2019 however, two things changed; in May the UK Gambling Commission (UKGC) implemented strict new age verification laws, and the sector saw it’s first-ever fall in GGY – a 0.6% drop to £5.3bn.
Delivering a smooth customer onboarding process whilst meeting regulations can be challenging for most gaming operators. How can you ensure a great UX whilst adhering to regulations?
Today we’re launching our ‘on-demand’ webinar which focuses on ways to improve the onboarding process for your customers using live utility data. Yes, that’s right, utility data.
Most businesses and organisations that need to verify identity are now using or moving towards digital and real-time solutions. However, there are still many who use manual reviews.
Here’s three key reasons why manual reviews are best avoided.