How to Target Your Key Audience

Given the current economic state and the amount of competition businesses face, having a well-defined target audience is more important than ever; no one can afford to target everyone. 

Small businesses can effectively compete with large companies by targeting their niche market. But, how do you define the people most likely to buy your products or services?

Verify Address With UtilityConnect

Automate Your Address Verification With UtilityConnect

The world is a very different place to what it was last year, never mind 10 years ago. Customers expect instant access to the services they sign up to, and an adoption of automated solutions has made that a reality.

Consequently, businesses have had no choice but to innovate – and quickly – or risk losing market share and reputation to their more digitally nimble competitors.

Age Verification

The Benefits and Challenges of Online Age Verification

It is estimated that 2.14 billion people now buy products or services online, 27.43% of the global population. Technological advancement has ensured growing numbers of businesses realise the necessity of, not just being online, but providing a first-class digital experience.

The e-commerce landscape has been revolutionised in recent years and with features like next-day shipping, secure payment methods and virtual changing rooms, shoppers feel much more confident in making online purchases. But this high-demand has seen the industry face unforeseen challenges.


Shortcomings of Manually Entering Utility Bill Data

Organisations have long struggled with the task of collecting data from disparate utility providers. With big data, sustainability and reducing energy costs, it should be easier than ever for organisations to access the energy data they need to make smarter, more profitable energy decisions, but many still resort to manually entering utility data.


Building Trust in Mobile Banking

Today’s financial landscape is very different to that of yesteryear. Countless new business practices, regulations, and compliance procedures have emerged, while technological innovation has rapidly changed business models and operational processes.

Adding the development of remote solutions and growing numbers of businesses are realising the necessity of, not just being online but providing a first-class digital experience.

But how do banks ensure customers feel their information is safe with a lack of human interaction? Here, we will explore how institutions can build trust in mobile banking.


The Changing Landscape of Identity Fraud

The world is changing. Advances in AI and alternative data have accelerated the adoption and use of digital technology and growing numbers of businesses are realising the necessity of, not just being online but providing a first-class digital experience.

We almost take this new world for granted; from video conferencing and saving all of our information on the cloud, to startup brands having instant access to their customers – globally, people are becoming more connected with the use of digital solutions.

This acceleration in growth has had a massive impact on the way we live our daily lives, but it’s also had an impact on how exposed our identities can be to fraudsters.


Can Digital Identity Verification Save the Sharing Economy?

Sharing economy platforms had permeated almost every aspect of consumer lives well before COVID-19, but the pandemic, as well as advances in AI and alternative data, have helped further accelerate the adoption and use of these technologies.

But how do platforms such as Uber and Deliveroo ensure supply meets demand? Here, we will explore how digital identity verification can help the sharing economy.


What Is a PEP?

In order to remain compliant, companies worldwide need to perform verification checks on their customers.

One of these necessary checks involves making sure customers are not at risk of political exposure or under any sanctions. But, who constitutes a PEP? Here, we will explore just that; how these checks are carried out and what they aim to do.


Best Practices for Implementing AI in Banking

Artificial intelligence technologies are increasingly integral to the world we live in and many large financial institutions have already started using AI. 

The promises of AI are great, but understanding the considerations needed to build and implement AI within an organisation is challenging. Here, we explore how one would go about implementing AI in banking.


The Future of Onboarding for High Street Banks

According to a 2020 survey conducted by Bankrate, the average adult uses the same primary bank account for just over 14 years.

In these days of new account and switching bonuses, this stat seems incredible, but for financial institutions it means that winning new clients is more important than ever.

But, are customers really as loyal as this suggests? A number of factors have made the financial landscape more competitive over recent years, here we will explore the future of onboarding for high street banks.

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