Future of marketing & how to make your brand stand out

The future of marketing and how to make your brand stand out

Imagine being part of a generation who grew up with the ability to get anything they wanted from the touch of a button. Now imagine those same experiences applying to everyone, how can you market to them whilst understanding their needs?

When considering the future of your marketing methods, it is important to not only consider current spenders but future spenders as well. Imagine knowing when they’re likely to spend too.

Don't fear the loss of onboarding, think digital

Don’t fear the loss of onboarding, think digital

Just how much time do we spend online? Rather a lot, it would seem. According to We Are Social’s latest study, the world’s internet users will cumulatively spend a mind-boggling 1.25 billion years online in 2020.

To put that into perspective, the first fossil records of complex life forms date from the start of the Cambrian explosion – only 541 million years ago. And if we go back all the way to 1.25 billion years ago? Scientists believe early plants were only just starting to photosynthesise

Hidden costs of poor customer onboarding

Don’t be caught out by hidden costs of consumer onboarding

All businesses are looking to acquire new customers, but their competitors are too. A poor onboarding process can frustrate new customers which can result in greater volumes of abandonment. This means a business will increase its acquisition costs and worst still it will create a poor brand experience which in some cases can cost a business more.

Signing up new customers even when performing KYC checks should be simple. Get the whole process wrong and you can run into issues with identity and payment fraud, regulatory failures and increased operational costs.

Team Talks Miruna - Data Science Intern

Meet Miruna, Data Science Intern at Hello Soda

An angelic and enthusiastic soul has graced the tech team at Hello Soda to learn more about Artificial Intelligence and Natural Language Processing and to add further insights and depth to our data processing. While infusing the air with positivity and youthful curiosity she exemplifies our motto of making data more personal…  

Miruna has taken the time to tell us about herself and why she wanted to work for Hello Soda…

Team Talks - Jack Taylor Product Manager

Meet Jack, Product Manager at Hello Soda

Our creatively and technically gifted Product Manager, Jack Taylor, is responsible for product know-how, insights, and integration wisdom, as well as bringing features and benefits to life, and making everything easy to understand. In his spare time he plays the guitar like the ghost of Hendrix.  

Jack’s taken the time to tell us a bit about himself, and tell us why he loves our products…

Team Talks - Paula Maidana

Meet Paula, Business Development Director for LATAM

Our fantastic Business Development Director for LATAM works with clients in Latin America and Spain to provide identity verification KYC & AML solutions that work for them, in their respective countries.  

Based in England at Hello Soda HQ, Paula has taken the time to tell us a bit about herself, and share her bright positivity…

Don't let KYC kill your bank - Part 2

Don’t let KYC kill your bank! Part 2

In Part 1 we explained Know Your Customer (KYC) methods and processes for banks, here in Part 2 we talk about the modern solutions that are being used to assess and monitor customer risk, and comply with AML regulations, in smarter ways.

Here we offer a quick overview of modern solutions and how we at Hello Soda can help. 

Don't let KYC kill your bank - Part 1

Don’t let KYC kill your bank! Part 1

Know Your Customer (KYC) methods and processes are critical to assess and monitor customer risk. They are also a legal obligation to comply with regulations and Anti-Money Laundering (AML) laws set by each country.

Here in Part 1 we tell you a bit more about KYC, and in Part 2 we tell you how we can help!

Keeping Millennials Engaged

How to Keep Millennials Happy During Your Digital Journey

It seems to be the case that millennials want a simple and effective user experience when utilising online services, but how can businesses ensure their 25-35 year old customers are happy whilst ensuring a secure and robust verification process to protect themselves from fraud?

Businesses should be ensuring that they are delivering a user experience that makes their customers feel secure and protected by their security measures, whilst providing a smooth digital journey.

LCCP - 3 changes we expect to see

Comply with the New License Changes in Buenos Aires

With changes coming into place for the Buenos Aires gambling market, operators are having to look to find solutions to enable them to quickly and simply verify their players’ identity.

Under Decree 181, up to seven online gambling licenses will be issued and a single operator will be allowed to hold only one license.

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