Providing Identity Verification solutions for Visa

The Payments Industry’s Digital Evolution

The payments industry is the foundation of financial services and critical for functional business. It is an industry that has evolved significantly since its outset. The rise of the digital revolution is no different. In most recent years fintech advancements have revolutionised the payments industry and physical money could be a thing of the past as payments made with a smartphone become commonplace within society. 

Innovation & Regulation: This year’s ICE round-up

Innovation and Regulation

Living up to its international reputation, the hugely global gaming industry was represented by exhibitors from 62 nations and attendees from all over the world, with continental Europe perhaps the largest market in attendance at this year’s ICE.

The tone of innovation was clear throughout the show as well as the increasing role of regulation. There was emphasis on solutions that can effectively adhere to regulations but are advanced enough to keep up with consumer demands for convenience and personalised experiences.

The industry appears to be in transition with technological advancement and regulatory changes forcing business to adapt their offerings. With KYC on the agenda for many attendees, gambling providers were on a quest to find the next innovative yet compliant solution.

Fraud Prevention & Identity Verification

Our Sales & Product Director Ahmed Amin joined an esteemed panel alongside Gon Kemeny, We Ankor, Sky Betting & Gaming, and The Rank Group to discuss how technology can provide effective fraud prevention and robust identity verification without deterring players with added friction in the user experience.

A noticeable theme was gaming companies looking to break into unregulated markets, such as Senegal (which currently rely on traditional verification methods such as manual document scanning), searching for effective digital solutions. With current methods being inefficient and leaving them open to fraud, it was on many business’ agendas to find alternative data sources to improve their verification methods.

As mentioned briefly earlier, another key challenge for attending businesses was finding solutions (predominantly ones that leveraged new and different data sources to their existing solutions) that could help understand player behaviour and nurture them through the customer lifecycle.

Data Science & Personalisation 

Our Gaming Lead Charles Mott delivered a case study to attendees in the Data Science & Personalisation track, taking them through the insights that can be gained through alternative digital data and how to apply these to identify and predict player behaviour. He showed visitors how gaming companies can funnel consumers through specific relevant lifecycles rather that applying the same communication and marketing strategy to all players alike (don’t worry if you missed it, you can book a slot with Charles here) .

As well as improved relationships with customers, these insights facilitate responsible gambling by identifying potential problem players through affordability indicators, PEPs & Sanctions checks, and AML and KYC checks.

What does this mean?

So what does this mean for the gaming industry? Will we see more companies adopting innovative processes and less reliance on traditional verification methods? Will there be any struggle to comply with the ever-changing regulations?

See you next year ICE…

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Striking the balance between security and convenience

In today’s digital world where individuals can get what they want at the single click of a button and where same-day delivery exists, consumers increasingly demand access and convenience. However, the danger is that fraudsters can easily go through card-not-present transactions without detection until after the crime has been committed. The greatest challenge for payment service providers in is striking the balance between the two: security for the merchant and convenience for the consumer. 

Making it easier for customers to buy will certainly improve the user experience – a known factor in determining customer loyalty – however, when it comes to prioritisation security of course comes first.

Consumers hate friction

Cart abandonment rates have been reported to be as high as 77% for some online retailers which equates to a huge amount of missed potential revenue and other sources state that eCommerce merchants might be missing out on up to 42% of sales due to checkout friction. Considering the amount each customer would have spent on average, even small improvements in the user experience could have huge impacts on revenue.

Reducing fraud

Payment providers typically have a suite of fraud tools used at different levels during the transaction process. However, these are often limited to very black and white triggers which either allow or block a transaction.

While these tools can effectively reduce fraud, the haste at which they act to block fraudulent transactions can result in accidentally blocking good ones too. This means that a significant number of ‘good’ customers are being prevented from transacting, carrying with them a huge amount of potential revenue that the merchant misses out on.

Not only are ‘good’ customers being rejected, many are dropping off due during the process. Consumers clearly are keen to avoid risk of fraud, with 56% of consumers saying they are happy to accept whatever measures it takes to eliminate fraud, however this still leaves 44% that are unhappy with the additional friction.

How to strike the right balance

Finding a solution that can address the issue of fraud and minimise friction in the user journey can be a difficult task.

PROFILE works by connecting to the consumers digital footprint during the checkout process and analysing their data in real time to supplement traditional data sources in the identity verification processes. With the added benefit of smoothing out the customer journey with form pre-fill, PROFILE provides a robust and proven solution for verifying identity and reducing fraud, so that you can accept more good transactions while minimising fraud rates.

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How to reactivate your dormant customer base with social data.

How to reactivate dormant customers

Say you’ve signed up 3 million customers, but only 2 million are actively betting with you, leaving the other 1 million sitting there, dormant, providing no value to your business… sound familiar? Chances are – these consumers aren’t all ‘dead’, they could even be very active with another provider. Consider the additional value you would get from reactivating even 2% of these dormant customers… So here’s how to reactivate dormant customers.

 

1) Change the channel of communication

You’ve probably tried email marketing to this dormant database with not much luck, so why not consider a channel change – being unresponsive on email does not necessarily mean that that consumer wouldn’t respond via social media, for example.

With the right tools (like our Discovery platform), you can identify who out of your consumer base is on Twitter and what their handle is. With this information you can then target these individuals on Twitter via pay-per-click advertising in a bid to get them back onto your website.

This can be tricky to get right though, as it can be expensive and the click rate can be low… so now I am going to tell you how to form the most effective campaign to maximise the likelihood that you will reactivate dormant customers.

 

2) Discover their interests

Once you have their Twitter handles, you can then discover their interests in order to make your ads more relevant and hence click-throughs to your website more likely. Don’t assume most of these consumers will engage with ads for Football bets just because its popular with your current active use-base, you might be surprised that the top interest of your dormant audience is actually boxing, or that 10% of them are really passionate about cricket. Not only that, you can identify the teams that they support – maybe they are more likely to place a bet against Liverpool because they support their direct rival Everton.

 

3) Segment and target

Now you know their interests, it is time to segment your audience and target them with relevant content. Here is a key thing to take note of when utilising social advertising such as Twitter Ads – they will make decisions depending on the quality of your advert (the quality including how relevant it is to the chosen audience and what proportion of that audience engages with it). The Twitter ads platform effectively works as an auction process in that your ad is competing with other ads that have defined a similar audience – the more relevant your ad is to the audience (so whether it matches their interests), the more likely it is to be shown. Equally – the more relevant the ad is to the audience, the cheaper your cost-per-click will be due to the huge discounts that Twitter give.

The average click-through-rate (CTR) for social ads stands at a mere 0.5% – increasing relevance will increase CTR.  Standard keyword targeting can result in a CTR as low as 0.13%, yet tailored audiences targeted based on specific interests show a huge improvement, with a CTR 11x greater.

 

There you have it. How to reactivate dormant customers in 3 easy steps. Follow these and you can reap the benefits of reactivating those customers that were once interested.

How? Book a demo or have a chat with one of our team to find out how Discovery can work for you.

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Bet on Brazil leverages power of big data with Hello Soda

Bet On Brazil leverages power of big data with Hello Soda

Sport Nation, formerly known as Bet on Brazil, an online betting subsidiary of Argyll Entertainment, is gaining real-time insights into its customers’ behaviours and personal preferences via Hello Soda.

Hello Soda’s unique big data and multilingual analytics solution, PROFILE, enables Sport Nation to leverage the power of big data by harnessing its customers’ online footprints.

This analytics engine helps to verify identity, reduce the likelihood of fraud, speed up registration processes, personalise communications with customers and produce tailored offers.

James Blake, CEO at Hello Soda, said: “The gaming sector is becoming increasingly competitive. This means that encouraging brand loyalty and attracting new customers is more important than ever. Personalised offers, along with an effective and streamlined ID verification and registration process, will play a crucial role in the long-term success of the modern gaming site.

“By taking advantage of big data and text analytics, Sport Nation has adopted a forward-thinking approach to business, enabling it to build better relationships with existing customers and increasing its chances of attracting new ones.

Dan Marks, CFO at Argyll Entertainment, said: “We are committed to ensuring that our customers receive a gaming experience tailored to them as individuals. Incorporating new, digital innovation into Bet On Brazil’s processes is enabling us to stay ahead in a competitive market and ensure that our customers are receiving the most user-friendly and efficient personalised experience.

Read the full piece here

Improve your lead decision-making with phone validation

When purchasing leads from ping trees or other lead generators, it is easy to waste money on poor quality or ‘dead’ leads- not only on the bids themselves but also on expensive traditional checks such as through the credit bureau. Can phone validation for lead purchasing help?

For every 10,000 leads you purchase, let’s say that on average 60% will convert into loans. That means that the money spent on purchasing and performing checks on 4000 leads is essentially wasted.

A simple and efficient way to significantly mitigate these costs is through instant phone number validation. Validating the quality of phone number provided by the loan applicant can more accurately predict whether the lead will convert into a loan.

With Fraud Web, you can accurately verify in real-time:

  • Location of number
  • Whether the number is active/live
  • Network of number
  • Whether the number is linked to crime or fraud

For more information on how Fraud Web can improve your decision-making process instantly, get in touch or book a demo

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Big Data in the Gaming Market

Big data verification in the gaming market

The gambling industry is estimated to be worth 50.7 billion US dollars as of 2017. Identity checks are a vital element of any gambling registration process, but relying on current, outdated data sources can lead to you missing out on potential users and millions in revenue. Is big data identity verification the future?

There are consumers who will (and do) visit your website or your app, go through registration, and then drop off due to an inconvenient and drawn-out signup process such as requesting copies of driving licenses. Even losing 10% of potential players because of this can radically harm your revenue, something which is avoidable by implementing the right tools to optimise registration processes.

Smart phone penetration is predicted to reach 70% by 2020, and, by 2018, the mobile gambling industry is expected to be worth $100bn. The mobility that these devices provide to customers, and the rise of publicly available Wi-Fi, enables them to play anywhere, resulting in an increase in user demands for convenience and efficiency, with quick verification processes being a particularly vital part of the user experience for time-dependent bets or offers.

Technology is sufficiently advanced to no longer have to rely on traditional data sources alone. Digital data is expected to reach 180 Zettabytes by 2025 (up from 4.4 in 2013) and but, at present, less than 0.5% is ever analysed and used.

With 2.5 Exabytes (or 2.5 billion gigabytes) of digital data is produced every single day, why continue to rely on outdated data sources alone when there are solutions available that leverage this digital data to enable quicker, more user-friendly verification processes?

Big data analytics software can be utilised to verify identity and detect fraud to ensure that safe and genuine customers are seamlessly and quickly authenticated. Our solution PROFILE provides an efficient and modern form of ID verification by harnessing a customer’s existing digital footprint to drastically improve the user experience. Following consent from the user, in simple terms PROFILE assesses both the quality and quantity of data available about an individual, ensuring it is consistent, meaningful and real. This use of big data can determine whether an individual is who they claim to be, in real-time, without affecting the experience of the gamer.

With PROFILE, you will supplement traditional data with the user’s digital footprint to enhance existing verification processes. PROFILE will be just as accurate and work just as well regardless of where in the world the player is.

PROFILE is revolutionising the way that the gaming industry verifies identity. With clients already seeing 63% uplifts in ID verification on thin-files versus traditional processes, PROFILE will drastically improve your odds of success in a crowded and competitive market.

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