Keeping Millennials Engaged

How to Keep Millennials Happy During Your Digital Journey

It seems to be the case that millennials want a simple and effective user experience when utilising online services, but how can businesses ensure their 25-35 year old customers are happy whilst ensuring a secure and robust verification process to protect themselves from fraud?

Businesses should be ensuring that they are delivering a user experience that makes their customers feel secure and protected by their security measures, whilst providing a smooth digital journey.

Hello Soda | Delivering innovation

Why Innovation for Traditional Markets is Key

Identity theft has become one of the largest issues and the biggest growing threat to ‘traditional markets’ such as payday lenders in recent years. With the increase growing significantly since lenders have began to primarily operate online – can innovation change this?  

The rise in identity fraud has increased 160% in the last 20 years, which seems an absurd increase, but with the risks of online fraud this doesn’t seem to be slowing down. It was shown that last year, 8 out of 10 identity theft cases took place online.

Hello Soda - KYC & AML Checks

Why traditional validation isn’t the only approach you should consider

Do traditional validation and verification checks do the job these days? At Hello Soda, we’re strong believers in looking to alternative data verification solutions, but why?

Ensuring that businesses have secure and reliable identity verification processes in place has always been a top priority for businesses, but with the abundance of digital data now available, do businesses truly have to rely solely on traditional checks?

LCCP - 3 changes we expect to see

Have you exceeded your annual volume checks already?

The changes to the LCCP from the UK Gambling Commission take effect on 7th May – but are you already exceeding your usage for verification checks with your verification provider?

As mentioned previously (here), there are a number of changes that operators need to be complying to. Ultimately, the result of these changes will see operators needing to verify and authenticate a higher volume of consumers before they are able to use their services.

Operators are going to be seeing higher volumes, meaning higher costs – but what about when operators inevitably exceed their current verification check limits with current providers?

Why automation beats manual checks

3 Reasons Why Automation Beats Manual Checks

Consumer convenience is an area that should always be at the forefront of a business’ mind. However while digital advancements are taking place each day, how can a business ensure the level of convenience that their consumers are after?

With the wealth of digital data now available on an individual, is there really any need to rely so heavily on traditional, manual checks anymore?

Hello Soda - KYC & AML Checks

3 Top Tips for Online Age Verification

With 16.7 million people falling victim to identity fraud in 2017, online verification processes for both age and identity need to be stricter.

It was recently reported that a 13-year-old boy spent £80,000 on a gambling website through posing as his father using his business credit cards. Events such as this prove that businesses should be implementing stricter age verification processes upon account registration, but how?

LCCP - Whats changed for operators

The New LCCP: What’s Changed for Operators?

The UK Gambling Commission have released the new rules for operators to comply with, and they’re coming into effect on 7th May 2019. Are you prepared? 

As outlined in my last blog (which can be found here), the UKGC have removed the 72-hour verification window within which operators previously had to verify that their consumers were over the age of 18. With the removal of the 72-hour window sees consumers having to be verified before they can play a free-to-play game and also before they deposit for any online gambling.

Hello Soda exhibit at ICE London

We’re Going to ICE 2019!

Following the huge success we saw and the amazing time we had at ICE London 2018, we’re back for the second year running and we can’t wait to see what ICE has in store for Hello Soda this year…

Last year’s event saw a running theme of innovation and regulation; with the changes to the LCCP on the horizon we’re expecting to see a similar theme running through the event this year too.

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