Frictionless Future Blog

How Alternative Methods Will Pave The Way For a Frictionless Future

Most businesses look to avoid friction at all costs in the user experience – and for good reason. But friction isn’t always bad. It exists for a reason and is only ever introduced when necessary.  

Is friction inevitably the future of identity verification? What if there was another way to be completely regulation compliant without the friction?

When your customers get frustrated with high-friction user experience, they give up, and you inevitably lose their business. Businesses often rely on static databases to verify a person’s identity and address, but if this can be done using alternative methods, the customer sees little of the process and needs little effort to complete the transaction or application, creating a frictionless user journey.

It has been proven that friction and acquisition are linked – by increasing friction in your user journey you will lower your acquisition rates.

There are also a number of forces which are changing the future for identity verification: regulations, data breaches and customer sentiment. All of which are imminent and looking to alternative verification methods will help to lead the way.

Our whitepaper on a Frictionless Future dives deeper into all of these aspects in much more detail. You can download this paper at

How we can help

Verify and onboard up to 68% more customers than with traditional identity verification methods, using a single universal API. With one simple, global solution we can enable you to verify your customers in real-time whilst significantly uplifting your customer acquisition.

Our identity and age verification solution, Profile iD, gives businesses a robust and frictionless answer to ensuring a sub-5 second complete verification process.

Get in touch today to stay ahead of the game and learn more about how we can help you create a frictionless user experience.

BioMatch by Hello Soda

How Biometric Validation Helps the Banking Sector

With the advances and changes within mobile technology, businesses are looking to alternative validation options to ensure more secure processes are in place for their consumers.   

The rise in identity fraud has increased 160% in the last 20 years, which seems an absurd increase, but with the risks of online fraud this doesn’t seem to be slowing down. It was shown that last year, 8 out of 10 identity theft cases took place online.

Online Payment

Maximising Online Revenue by Reducing Fraud

With the changes in the digital world that are taking place every day, inevitably comes the increased risk of online fraud from occurring. Can this be prevented, and how?

It is becoming apparent that fraud losses within the financial services industry are increasing year on year, with unauthorised financial fraud increased by 16% from 2017 to 2018, totalling losses of a staggering £844.8 million.

Top tips for identifying fake documents

3 Top Tips for Identifying Fake Documents

Traditional methods of verifying a customer’s identity are very much still alive. Manual checks of identity documents are still widely used by a variety of different sectors in an attempt to prevent fraud, but how can fake documents be identified to ensure they don’t pass the test?

Manual identity verification checks are not just time consuming, but also produce a lengthy and clunky onboarding process for your customers. How can we identify fake documents in an automated and simpler manner?