Frictionless Future Blog

How Alternative Methods Will Pave The Way For a Frictionless Future

Most businesses look to avoid friction at all costs in the user experience – and for good reason. But friction isn’t always bad. It exists for a reason and is only ever introduced when necessary.  

Is friction inevitably the future of identity verification? What if there was another way to be completely regulation compliant without the friction?

When your customers get frustrated with high-friction user experience, they give up, and you inevitably lose their business. Businesses often rely on static databases to verify a person’s identity and address, but if this can be done using alternative methods, the customer sees little of the process and needs little effort to complete the transaction or application, creating a frictionless user journey.

It has been proven that friction and acquisition are linked – by increasing friction in your user journey you will lower your acquisition rates.

There are also a number of forces which are changing the future for identity verification: regulations, data breaches and customer sentiment. All of which are imminent and looking to alternative verification methods will help to lead the way.

Our whitepaper on a Frictionless Future dives deeper into all of these aspects in much more detail. You can download this paper at

How we can help

Verify and onboard up to 68% more customers than with traditional identity verification methods, using a single universal API. With one simple, global solution we can enable you to verify your customers in real-time whilst significantly uplifting your customer acquisition.

Our identity and age verification solution, Profile iD, gives businesses a robust and frictionless answer to ensuring a sub-5 second complete verification process.

Get in touch today to stay ahead of the game and learn more about how we can help you create a frictionless user experience.

Dark Web Checks by Hello Soda

Why SMS verification isn’t a good idea

SMS verification has become increasingly popular over recent years, to ensure a high level of security when validating a customer’s account.

By utilising a customer’s phone number to validate their account allows a business to ensure that the phone number given is active and is also accessible by the customer. This method of validation has become more popular than email verification recently – but should businesses solely rely on SMS verification?

Millennials and the digital journey

How to Keep Millennials Happy During Your Digital Journey

It seems to be the case that millennials want a simple and effective user experience when utilising online services, but how can businesses ensure their 25-35 year old customers are happy whilst ensuring a secure and robust verification process to protect themselves from fraud?

Businesses should be ensuring that they are delivering a user experience that makes their customers feel secure and protected by their security measures, whilst providing a smooth digital journey.

Hello Soda at The Summit 2019

The Summit 2019: Round Up

It’s been almost a week since we landed back in Austin following The Payments Canada Summit 2019 in Toronto, and we had an incredible time!

We had the opportunity to speak to some fantastic Canadian payments businesses to showcase our brand new identity verification solutions and, with our interactive demos, allow them to see in real-time how our solutions can enhance their processes.

What did we take away from the event? Take a look below.