Tabcorp to benefit from big data insights

Tabcorp will be working with Hello Soda to introduce additional data sources into their verification processes.


Our advanced software PROFILE ID helps to onboard more customers by providing additional data sources for identity verification and using advanced text analytics techniques to robustly authenticate a user's age and ID.

Our solution can be used to help verify consumers who are not supported by traditional data sources. Typically, only around 85% of consumers are adequately covered by traditional data to verify their identity. This leaves 15% automatically rejected which equates to a huge potential customer base. PROFILE ID has been shown to verify 67% of unmatched consumers who connect their digital footprint as an alternative route to access.

To find out more about PROFILE ID, visit our product page or book a demo


Author Charles Mott