PROFILE Personalisation uses specialist big data and text analytics techniques to derive meaning from a consumer's digital footprint and delivers unique and relevant insights into your consumer base.
What your customers are interested in
Which products or services they're likely to want
When to engage for maximum response and CTR
Where they're going and where they've gone
How they want to be contacted
Personality traits (The Big Five)
Brand Evangelism (are they likely to rave about your brand?)
Life events (moments of higher intent to purchase)
Date of Pay
Social Influence (do they have a large social network?)
Enhance your customer experience
Target your ad campaigns
Tailor your homepage
Re-engage with drop-offs
Increase email engagement
There is now so much data in existence that in order to derive meaningful insight, businesses must implement the right tools with the right focus. Whilst social listening tools do provide some insight into consumer behaviour, they only tend to highlight trends and collective information.
Think of social listening as the tip of the 'consumer insight iceberg'. It skims the surface, monitoring social media channels to capture mentions of a brand, topic, competitor etc. PROFILE Personalisation goes beyond this and analyses tens of thousands of data points, including social media and third-party consumer data, to provide much deeper insights and real-time information about consumers as individuals, enabling you to make more informed business decisions.
“As a leading retailer, our challenge is to uplift thin files in order to bring on board more customers.
Not only has utilising PROFILE enabled us to do so, it also has given us the platform to personalise services to each customer, resulting in a 12% uplift in click-through rates.”