PROFILE Personalisation

PROFILE Personalisation

The only true 1-to-1 personalisation solution

 

PROFILE Personalisation uses specialist big data and text analytics techniques to derive meaning from a consumer's digital footprint. Our proven personalisation solution delivers unique and relevant insights into your consumer base to boost revenue, identify cross-sell/up-sell opportunities, and increase retention.

Your users are all unique, with interests, lifestyles, and connections specific to them. With 74% of consumers frustrated when presented with content that has nothing to do with them, it's time to get personal.

 

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Understand

What your customers are interested in

 

Which products or services they're likely to want

 

When to engage for maximum response and CTR

Where they're going and where they've gone

 

How they want to be contacted

Our personalisation solution delivers unique, relevant consumer insights, including:

Personality traits (The Big Five)

Contact Strategy

Brand Evangelism (are they likely to rave about your brand?)

Life events (moments of higher intent to purchase)

Spending Habits

Socio-demographic Information

Date of Pay

Social Influence (do they have a large social network?)

Geo-Location

So that you can:

Enhance your customer experience 

Target your ad campaigns

 

Tailor your homepage

 

Re-engage with drop-offs

Increase email engagement

Why our personalisation solution is different...

There is now so much data in existence that in order to derive meaningful insight, businesses must implement the right tools with the right focus. While tools such as social listening software do provide some insight into consumer behaviour, they only tend to highlight trends and collective information. Crowd-sourced intelligence, persona-based segmentation, and user-generated personalisation all sound like impressive terms but non of these enable truly individual personalised user experiences. Enter PROFILE...

 

Social listening discovers what; PROFILE Personalisation, discover the why and how as well

 

Think of social listening as the tip of the 'consumer insight iceberg'. It skims the surface, monitoring social media channels to capture mentions of a brand, topic, competitor etc. PROFILE Personalisation goes beyond this and analyses tens of thousands of data points, including social media and third-party consumer data, to provide much deeper insights and real-time information about consumers as individuals, enabling you to make more informed business decisions.

 

 

Major UK Online Retailer

 

As a leading retailer, our challenge is to uplift thin files in order to bring on board more customers.

Not only has utilising PROFILE enabled us to do so, it also has given us the platform to personalise services to each customer, resulting in a 12% uplift in click-through rates.”

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