Global Management Team


James Blake

CEO & Founder

James brings 20 years’ experience to the table in technology sales and is passionate and driven about Hello Soda expanding and exceeding exceptions. James' background includes working with fraud prevention, identification and risk; seeing big data being collected but not being utilised, and so Hello Soda was founded in 2013 to solve all of the frustrations that James saw companies deal with throughout his career. He is a father-of-two and an obsessive Everton fan; he even actively avoids using the colour red at home. If there is any new technology on the market, you can be sure that James will have all of the latest gadgets.

Rhian Hughes

Chief Operating Officer

Rhian focuses on the commercial strategy and corporate management of the group with emphasis on our continuing global expansion.  A corporate lawyer by trade and adding ex-military officer and weapons instructor to her background, Rhian is highly experienced in plate spinning and cracking a three-line whip. Of course, being a lawyer, Rhian pretends to play golf, and has a shiny set of clubs to prove it.

Ahmed Amin

Sales & Product Director

With over 15 years’ experience in data and software sales and an excellent knowledge of the credit and insurance sectors. Ahmed applies his expertise to Hello Soda to help businesses move into the digital future. He has two young children that keep him busy when he’s not working - as well as watching Frozen and playing with dinosaurs, Ahmed spends his time as an avid Manchester United fan.