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There’s just under a month to go until our retail breakfast event so we thought it’s best we introduced our newest panelist. The retail world is undergoing massive changes, technological advances have moved retail increasingly online disrupting what we thought we knew about retail. So we’re bringing together some of Manchester’s finest marketers to see […]
The ‘why not’ attitude is seeing an increase in international tourism, which has more than doubled in 20 years, driven largely by the millennial generation. Now entering their prime spending years, millennials are opting for life-changing experiences over the usual landmark purchases such as mortgages and cars. While millennials continue to strive to be unique […]
In this day and age generalised blanket messaging results in low engagement and click-throughs, gone are the days of competing with price reductions and seasonal, overly generalised coupons and offers. It is now simply expected by customers that promotional tactics such as email marketing are not only relevant, but personalised. Personalisation has been a major […]