Personalisation software helps Euroflorist’s customer engagement bloom

Euroflorist is improving its customer experience by embracing multilingual text and big data analytics with Hello Soda’s innovative personalisation software solution, PROFILE 

Using the in-depth tool, the flower delivery expert, which partners with 54,000 flower shops across 10 countries, will gain valuable insights to enable them to providpersonalised and convenient customer journey.

James Blake, CEO at Hello Soda, said: “To remain competitive, businesses need to create a user journey that is as convenient and tailored to the customer as possible. The obvious way to do this in the digital age is to harness the power of data and utilise the digital footprint of customers. 

“We’re proud to be supporting Euroflorist on the next step of its digital journey and have no doubt that our advanced personalisation software PROFILE will help the company to boost its engagement with its current customer base, and expand its reach even further.”

Alex Bloemendal, eCom director at Euroflorist Group, said: “As a global company, ecommerce and digital communications make up the majority of the customer journey. Euroflorist remain dedicated to delivering an up-to-date, personalised customer experience, and are delighted to be partnering with Hello Soda to become vanguards of the digital age.”

Retail Systems

Author Ashley Gray