Connect the dots with Discovery


Discovery turns your limited contact information into a plethora of detail. Using just a single unique identifier as a starting point, Discovery builds confidence in a user’s digital identity by cross-referencing data from a range of different reachable data sources and drawing links between information that relates to a specific user to optimise your contact strategy.

This enables Discovery to confirm active contact points (such as email addresses), location, telephone numbers or date of birth, as well as return social media URLs. Discovery also pulls back an in-depth interest reports to enable you to segment and tailor marketing based on more than just demographic data.

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How can Discovery be used?



Turn the limited contact information that you have on an individual into a plethora of detail to increase likelihood of making contact successfully. Verify active contact points, verify location, and determine employment status to prioritise based on propensity to collect and price new collections books.

Fraud Prevention


Identify additional data points to verify identity, location and employment status to confirm whether a consumer is who they claim to be. Identify whether the consumer is linked to an email address previously involved in previous fraudulent applications or activity to reduce fraud.



Discover detailed insight into consumer interests which can be easily integrated into your CRM database including ranked interests and breakdowns, top brands and celebrities, mentions of competitors and consumer sentiment, and Big Five personality scores.

What can Discovery do?



• Social media accounts owned by the individual and URLs to linked pages

• Additional data points to help verify identity

• Whether an individual is uncontactable or just inactive



• An individual's location

• Employment status

How does it work?



• Name

• Location (if known)

• Any unique identifier
(eg. email address, social media handle)




• Location

• Employment verification

• Social media URLs

• Identity confidence and Evidence



Information is traversed by a method Hello Soda refer to as Hop-Hop, where a piece of data relating to a user is subsequently ‘hopped’ from to another source where this information is available, creating links to a user’s overall digital identity.

This enables Discovery to bring back associated information on the user found across reachable data sources, such as location(s), alternative email addresses, and social network handles.

Reach data that's not accessible through standard search engines


Only 31% of companies capture all of their customers' contact points. Our unique solution, Discovery, retrieves all of this publicly available personal data, cross-references and maps it, allowing you to see where it has come from. Discovery doesn’t scrape data, it traverses from one piece of publicly available information to another, linking it all to one individual: your customer.

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