Discovery Interests

Discover more about your customers


Discovery Interests is an advanced audience segmentation tool which turns your limited contact information into in-depth interest reports to enable you to segment and tailor Twitter advertisements based on more than just demographic data.

Download Discovery Interests one pager

How does it work?

Create more accurate and relevant hyper-targeted ads

Improve engagement and organic reach

Boost conversion

Reduce cost-per-click and ad spend

How can Discovery Interests be used?

• Increase reach to high spenders

• Boost relevance and conversion rates

• Reactivate your dormant customers

Individual interests breakdown and ranking

Audience interests breakdown and ranking

Engagement intensity levels

Big 5 personality traits

Influencer scores

Gain in-depth insights into your customers' interests

Discovery Interests doesn't just scratch the surface, it builds a detailed picture about an individual, enabling you to create hyper-targeted, relevant Twitter ads which generate more (and better quality) click-throughs for your budget.


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