Discovery Interests is an advanced audience segmentation tool which turns your limited contact information into in-depth interest reports to enable you to segment and tailor Twitter advertisements based on more than just demographic data.
Create more accurate and relevant hyper-targeted ads
Improve engagement and organic reach
Reduce cost-per-click and ad spend
• Increase reach to high spenders
• Boost relevance and conversion rates
• Reactivate your dormant customers
Individual interests breakdown and ranking
Audience interests breakdown and ranking
Engagement intensity levels
Big 5 personality traits
Discovery Interests doesn't just scratch the surface, it builds a detailed picture about an individual, enabling you to create hyper-targeted, relevant Twitter ads which generate more (and better quality) click-throughs for your budget.