Case Studies

Benefit from Big Data Made Personal

We benefit over 60 clients across 5 continents. Explore our case studies, whitepapers, and testimonials below to find out how others utilise Hello Soda.

“The experience and expertise of the Soda team enabled us to work with them to bespoke the models to suit our requirements. We were very impressed with how accurate the psycholinguistic analysis was in identifying the predictability of an applicant’s intent to pay, and the results are improving overtime as PROFILE really gets to know our customer data” — Kristjan Novitski, CEO,


Arrow Global


“Working with Hello Soda's Discovery is enabling us to better understand consumers and prioritise collections. We are excited about the innovation that Hello Soda can bring to the collections industry."

— Arrow Global: leading debt purchaser and manager.


“We use Hello Soda to truly verify that a customer is a real human being.  Hello Soda provides a quick and easy way to verify identity without MoneyLion having to make time consuming phone calls or by spending money to go to national databases.”
— Dee Choubey, CEO, MoneyLion.



“We are impressed with how much insight Hello Soda software provides. Using PROFILE has enabled us to interact better with our customers through personalising the loan application process and empowering consumers to better understand traditional and alternative credit scoring.”
— Tim Kirby, Group Sales Director, CreditAngel


Visa Europe Collab

“Exploring the potential that social data has for making the payments world more inclusive, safer and better for consumers is very much aligned with Visa’s core values, and I’m delighted that we’ve been able to work together in order to articulate a vision of what the future could hold in this area.”

— Mike Philpotts, Innovation Partner at Visa Europe Collab.