"Exploring the potential that social data has for making the payments world more inclusive, safer and better for consumers is very much aligned with Visa’s core values, and I’m delighted that we’ve been able to work together in order to articulate a vision of what the future could hold in this area."
— MIKE PHILPOTTS, INNOVATION PARTNER AT VISA EUROPE COLLAB
WHAT WE DO
Verify ID and detect fraud through a single software solution to increase customer acquisition, reduce fraud, and streamline the user journey with more efficient verification processes.
Increase financial inclusion by utilising our alternative risk scores. PROFILE Risk provides more informed insights to provide thin-file, Millennial, and new-to-country consumers with access to finance.
Engage with consumers on an individual level with real-time alerts and insights into life events, interests, and personality to increase customer acquisition, revenue and customer loyalty.
HOW IT WORKS
Our software PROFILE connects to your consumers' digital footprints and analyses thousands of data points to bring back real-time, relevant scores and features. PROFILE uses various advanced analytics techniques to derive meaning from unstructured data, including Bayesian Belief Networks, natural language processing, machine learning, and psycholinguistics. Our unique data analytics capability identifies life events, determines date of pay, verifies location, age and employment, and more enabling you to gain insights into consumers like never before.
WHO ARE WE
Hello Soda is an international big data and text analytics company. We are headquartered in Manchester, UK, and operate offices in Bangkok and the USA, with clients across 4 continents. Our company was founded on a frustration with the lack of personalisation across business processes, like underwriting and ID verification, which meant that consumers were no longer being treated as individuals, therefore missing out on services that they deserved. We are focused on bridging that gap between businesses and consumers to create more personal relationships and improve automated decisions.